Video has a firmly established, very important place in our everyday world, and it’s always beneficial to acknowledge the rising video production trends for 2022 to reach these new and growing heights. For decades now, video has provided entertainment and has been one of our preferred ways of consuming information. With the average person spending more time than ever on the internet, especially on social media where video reigns supreme, our relationship with video is only going to grow even stronger.
We know that video isn’t going anywhere, but there’s also some inherent curiosity about the future of video production. Considering that the past couple years have brought around some great advancements in video production technology, it’s only natural to wonder what’s on the horizon.
To a degree, we can only speculate how video production will unfold over the next decade or even further into the future. But, we do have a pretty good grasp on what to expect in trends today and into the near future, as well as an ever-growing realization of how integral video has become to our daily lives. To better prepare ourselves for what lies ahead, here are some future trends in video production that have already made their presence known.
Accessibility & Social Media Marketing
The ease of accessibility has certainly become a focal point to video production, whereas the ability to find just about anything from our phones has increased the demand for more readily accessible content. However, it isn’t just video consumption that has skyrocketed right along with mobile usage. There has been a huge increase in the number of people making videos themselves. From Instagram and TikTok users, to Youtube vloggers and more, this content is more often than not being created via mobile devices we carry around all day. These sophisticated video capabilities are developing quickly on a user-friendly level, and now anyone can make content if they so please.
This has made it possible for social media video to take over the spotlight. Social media users can quickly shoot a short video and have it immediately connected to their feed. The accessibility of personal video capabilities has shifted the average consumer’s expectations when it comes to video production for businesses. If they can produce engaging video with nothing more than a smartphone, why aren’t their favorite businesses keeping pace?
In the past, video equipment and production were too costly for many smaller businesses. This isn’t the case anymore. Quality video production – whether you’re talking about accessibility to equipment, knowledge or connecting with a qualified video production agency – is within reach of practically every business. This means that we’re going to see more video used in marketing and that businesses will begin to explore new ways of engaging their audiences with high quality video content.
Personalized & Interactive Videos
As video becomes more accessible for businesses small and large, the ads we see on a regular basis have become increasingly more targeted and directed at specific users. You may have noticed a mobile ad pop up in relation to something you just spoke about—a scary reality, but in a world where mobile consumption is at its highest, the ads we see are usually there for a reason. Personalized ads may seem annoying, but when the content will be there anyway, it’s probably for the best that the ads we see are at least somewhat relevant.
A key benefit to this growing video trend is that it’s highly engaging. The future of video takes this level of engagement and brings it up a few notches by becoming more interactive. While interactive video isn’t exactly a new concept, we’re going to see a lot more of it in video production in the future. Interactive video allows the person viewing it to interact with the content using a variety of tools. For instance, the viewer might click or drag their way around a virtual home tour or click on a “hotspot” in a video ad that instantly provides the viewer with more information about a specific product. This pays huge dividends in our current landscape, where a pandemic-shaped media front has been more heavily focused on online retail. If we’re to continue using media as a means for retail, these interactive ads are the perfect way to expedite the process. What it comes down to is that providing 360° views and engaging content allows the viewer to take complete control of their interaction.
It’s important to use interactive content thoughtfully and really consider the value of the viewer experience – especially if you take the gamification route. The last thing you want to do is let low quality or lack of strategy interfere with the outcome of the viewer experience.
Relatability of Content
With this influx of content pouring out on a regular basis, there may be some media fatigue that follows—meaning, social media trends and “memes” are rapidly changing, and if you’re behind the times, your content may fall flat. It’s especially important to be relatable with your content, and for video producers to understand what is currently trending. Some tips for video marketing in 2022 include:
- Engaging Humor – To really shine through when hundreds of ads are circulating the mediascape, humor goes a long way. However, knowing what humor works and what doesn’t is difficult. More and more ads and videos are now using humor—be it self-deprecating, meta, or absurd—as a means for relevant content. Sometimes the weirder the better, and if an ad makes someone chuckle in half confusion, at least they’re engaging with the content. Companies being able to hone in on this absurdity or self-deprecation often leads to their content being more eye-grabbing and attractive.
- Live-Action – Developments in video cameras have enabled creative producers to make corporate and commercial videos with brilliant live-action sequences. We see mounted cameras on paragliders, in the deep sea, and in other places we wouldn’t have imagined possible in recent years. Incorporating more engaging live-action videos is a sure way to create content that will keep consumers wanting more.
- Vlogging For Businesses – YouTube has become the standard for online video consumption, and many vloggers are now utilizing this space to promote and market content. Some of the most popular vloggers and streamers use their media space to deliver relevant ads that not only help them, but open more doors for businesses to utilize this process. Companies of all kinds can now reach out to these popular channels to have their content promoted, and marketing now directly coincides with the content we watch.
Choosing a Miami Video Production Agency That Can Take You into the Future
Just like all things digital, how we approach video production can change in the blink of an eye. When it’s the future of your business that’s on the line, you can’t afford to trust anyone other than the best corporate Miami video production agency. No matter how large or small your project, MU2 Productions is here to provide top quality video production services.
We know that the way your brand is expressed through video is important to your success. We know exactly how to highlight the best of your business through video content, both now and into the future. Contact MU2 Productions today and let us build a beautiful image for your business now and in the future.