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The Benefits of Video Marketing: Miami Brands Can Boost Content Performance With Video Production

By Oscar Ubilluz - April 9, 2021

Video production is an essential part of content marketing campaigns in today’s fast paced market. And as one of the top Miami video production companies, our team at MU2 Productions is focused on providing professional and creative video production services that help agencies, companies, and clients of all levels better connect with their customers.

Not convinced of the need for branded content video production? Try monitoring the social media feeds of brands you admire for the next couple of days. The more you see trailers and snippets of expert interviews, brand videos, explainer and demo videos, animated media, and even live footage, you’ll know that this is an ongoing content marketing trend that isn’t going anywhere soon—and for good reason.

Here are five big reasons it’s worth investing in targeted media content production for your brand:

Videos help explain your products and services

Every business is unique in what they have to offer. Videos allow you to both show and tell why your products and services are superior to your competitors, and in a format that is both more engaging and more share-worthy than simple text. Among video marketers, 80% say that video has directly helped them increase their sales, providing lots of evidence for why video is one of the best ways to convey what your business does for—and what benefits they provide to—your audience.

Videos connect more with an audience

Sure, you can write blog posts that are conversational in tone, but there is something about a 3-minute video clip that can quickly tug at your heartstring or strike a nerve. This is because unlike articles and readable text, a video shows facial expression, relays your voice and tone, and can even feature a musical background—all of which can bridge the gap between your content’s message and your target audience.

Another example of the power of videos to engage with your audience is its impact on user and follower interaction like when you make use of Facebook live videos. Things like responding to users’ questions or mentioning them as the video progresses create a huge ripple in terms of user engagement.

Videos are better for audience consumption

Consumers who follow and support certain brands prefer videos as the primary media for relaying content, with articles and PDF files (that need to be downloaded for viewing) trailing last. The same goes for mobile users who appreciate and enjoy watching videos on their smaller screens, as opposed to reading lengthy paragraphs from written content. And for consumers and people who want to better understand your products? Videos are the go-to content format for complex topics. Between a 500-word article describing a technical topic and a 5-minute video that can show you how to do it, the digital natives will mostly go for the latter.

Videos can boost conversions without hurting your budget

Before, videos seemed to be an expensive marketing tactic that is only for the big players. Businesses took a step back when marketing agencies presented their needs like professional videographers, equipment, and the like. These days, however, the emergence of Ultra-HD capable cameras on mobile phones can turn anyone with interesting content into a YouTuber that attracts thousands of subscribers. With careful planning, the right crew and creativity, you can create videos that can truly capture your target audience and fuel your content marketing needs.

Videos have a great ROI

Just how happy are brands with their return on videos? Well when it comes to ROI, 91% say they’re satisfied. Meanwhile, 83% say it helps with lead generation and 87% say it has boosted traffic to their website. Use videos to improve your outcomes on social media, drive more traffic to your site, and, above all, increase your sales—all without having to make a huge investment to do so.

From original videos to camera rentals, Miami knows to contact MU2 Productions for any video service needs. We handle all levels of production for your advertising or marketing, from Broadcast commercials, digital content, web videos, corporate videos, social media, and everything in between. We also offer video crews, directors, and director of photography services to direct or shoot your projects. Contact us today.

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