You don’t need to have experience in marketing to understand why there has been such a surge in the appeal of video for advertising. Video is engaging, it captures attention and it delivers your message in a way that words alone can’t. To illustrate our current fascination with all things video, Alexa traffic rankings place YouTube as the second most visited site in the United States and throughout the entire world.
Video advertising packs a powerful punch, but only if you know how to optimize your content and the process of video production for results.
The uncertainty with the process is one of the main reasons why businesses are often hesitant to dip their toes into video marketing. Video production is an investment in time and money, so what happens if you don’t achieve the boost in recognition or sales you were hoping for?
There’s a pretty simple remedy to this. First, start by learning a few strategies for appealing to your audience. From there, it’s all about knowing a few tricks of the trade for video production or working with a corporate video production team that can take on the challenge for you. Let’s take a closer look at the how and why of video advertising for your business.
Advantages of Video for Marketing
We’re attracted to all things visual because vision is our dominant sense. If given the choice between watching a lecture on video or listening to an audio version, most people would choose the video format without hesitation.
You might be thinking that your current ad strategy already contains plenty of great visual elements, so why invest in video? Well, you know the saying that a picture is worth a thousand words? Video is worth a million. Literally.
It’s suggested that just one minute of video is worth 1.8 million words. We’re not keen on doing the math on this one, but the point remains valid. Video communicates and it sells.
The use of video advertising can lead directly to sales. Just think about the impact of a short explainer video that tells more about a product, including how to use it. The audience suddenly has a more tangible idea of how this product will fit into their lives, and they’re more likely to buy it. Text based advertising or even a still frame image can’t convey the same type of value.
Plus, it would be remiss to not mention how video advertising connects businesses with the digital consumer, who is often reaching out through a mobile device. Video is easy to access, digest and enjoy on mobile devices – much more so than clunky long blocks of text or images that don’t translate well to a smaller screen.
We know that video sells and that it’s an important marketing tool for today’s businesses. Here are a few of the most effective ways of incorporating video advertising into your marketing strategy.
3 Great Ways to Use Video Production for Advertising
It’s easy to understand why you should start using video for advertising and marketing, the hard part is learning how. If you’ve already tried your own hand at digital marketing, then you might have a few ideas of how to use corporate video production in your strategy.
For most, there’s still a bit of mystery to getting the most out of video production. Here are three simple ways to start using video today.
Sharing Across Platforms
As you’re getting better acquainted with corporate video production, you might start out by having just one short video on your website or landing page. This is a good starting point, but you can do better.
For example, social media platforms are incredibly powerful vehicles for sharing your videos. Whether you’ve produced a short explainer video, live video event or have invested in paid advertising, social media platforms are a stage where you’re going to get the most traffic and shares.
Think about your audiences on each platform and then customize video production to appeal to each while maintaining consistency with your brand. Your audience will love the personalized approach, you’ll boost engagement and increase sales.
Tell a Story
Whether we’re talking about a quick 1-2-minute video or one that’s a half hour long, you can trust that your audience loves a story. Video gives you the opportunity to build a personality for your business and bring it to life. Why not take advantage of this by delving into a little storytelling that makes your brand even more relatable on a personal level?
Leverage market insights to understand your target audience and their emotional triggers. Depending on the type of business you have, this might mean telling a quick story that tugs at the heartstrings, establishes trust or ignites their sense of adventure.
Create Video Content That Sparks Movement Along the Sales Funnel
There’s a huge difference in how you approach a new customer and one that has already invested in your business – at least there should be. Due to the highly emotional component of video, you can tailor your marketing and advertising strategies to appeal to the emotions that drive movement at each stage of your sales funnel.
When using video to move customers through your funnel, quality is key. The closer they get to conversion, the more they’re going to expect from you in terms of quality, relevancy and trustworthiness. A haphazard approach to video production can put out their fire and leave you starting back at home base.
See Real Results with a Corporate Video Production Agency in Miami
Your entire image is wrapped up in the quality of video you put out there for the world to see. While it might not matter what the whole world thinks of your business, it does matter what your target audience thinks. You don’t want to let them down and we’re not going to let it happen.
At MU2 Productions, we’re the Miami video production agency that is completely changing how people, including your target audience, view video. We’re ready to help you elevate your image and drive sales with video. Contact us at MU2 Productions today to learn more.